Date: Friday 3 November 2017
Title: Persuasive Techniques
P - Personal Pronouns - Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
E - Emotive language - Using words that make people feel sad, angry, upset, sympathetic or guilty.
R - Rhetorical Questions - Using questions that don’t need an answer to get the audience to think.
S - Statistics and facts - When you pick holes in your opposition’s argument so that your point of view sounds better.
U - Using an authority figure - To make is sound as if your argument is spot on.
A - Alliteration and Anecdotes - Repeating the consonant sounds at the beginning of words to make them stand out.
D - Description and imaginary - Story made up to back up your reasons.
E - Exaggeration - To go over the top and make things sound better or worse than they are.
R - Receptions and group 3 - Again, for emphasis
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